Geospatial Data: The Hidden Pillar of Investment Research

June 16, 2023 — Investing is an effective way to grow your business and take it to the next level. Though as lucrative as investing can be, it often incurs a lot of risk and requires a great deal of luck at times, so success is not always guaranteed. 

However, people now have easy access to a powerful type of data that is often overlooked—that is geospatial data. Contrary to popular belief, geospatial data can be utilized for way more than mere location tracking and mapping. Used creatively, geospatial data can be a valuable tool in investment research, helping make informed decisions regarding investment strategies and opportunities.

Risk Mitigation

Markets are difficult to predict, but geospatial data in investment research can be utilized to mitigate a great deal of risk by using past data to determine the trajectory of any given investment’s value over a period of time. 

Combining other data points from geomarketing and competitive intelligence, you can get a better picture of how businesses you’re planning on investing in perform and if they’re bound for an upturn or downturn in the near future. Geospatial data can even be used to monitor and minimize risks associated with forces of nature, such as natural disasters, and unforeseen circumstances such as the Covid-19 pandemic that had put the world economy and supply chain at a standstill.

Resource Tracking

Other than reducing risks by predicting a given resource’s value trajectory over time, geospatial data can also be used to monitor the physical state of the resources themselves. 

For example:

• If you’ve invested in manufacturing, you can monitor a company’s employment numbers and manufacturing activity to forecast the success of your chosen company and the value of your investment. 
• If you have invested in precious metals, you can use geospatial data to monitor the activity of a quarry or mine, or to locate new sources of supply that are closer and have a better performance than your current ones.

Like in many angles of geospatial data, investment research is all about maximizing your knowledge of data and utilizing it.

Geospatial Data and Competitive Intelligence

Part of analyzing your success in your investment journey, is keeping an eye out for your competition, especially if you have chosen to invest in business. You can use geospatial data to compare and contrast a variety of variables and information including but not limited to:

• the demographic profiles of your target market and location   
• foot traffic and area dominance
• your individual strengths, weaknesses, and unique selling points

Check out our article on GIS: Mapping Out Competitive Intelligence

Webcast is the only 100% Filipino-owned Google Partner in the Philippines, including Google Maps Platform, with expertise in Asset Tracking, Supply Chain & Logistics, FMCG, and Oil & Petroleum.

Email us at info@findme.com.ph or fill up our Inquiry Form to know more about our partner discounts, perks, and other related geospatial tools for your organization.